Toro de piedra | Toro de piedra X COSMIC MEDIA
we developed a new brand campaign for highly-regarded Chilean wine, Toro de Piedra. Finding inspiration in the brand's name, we created a campaign that was written in stone, or "piedra". Here each bottle from the brand lives within its own visual world; from rugged, iron-infused rock to glistening diamond, each wine from the range showcases all of its power, across key visuals and a 3D-animated brand film that's available in English and Spanish.
Client
Toro de piedra
Service Provided
3D Animation
The Goal:
To craft a premium brand campaign for Chilean wine Toro de Piedra that visually reflects the brand’s essence — strength, elegance, and timelessness — while resonating across global audiences.
1
Creative Approach
Inspired by the meaning of “piedra” (stone), we built a campaign where each bottle lives in its own sculpted world. From rugged iron to shimmering diamond, every design element symbolizes the distinct personality of each wine, brought to life through striking key visuals and 3D animation.
2
Impact
The campaign established a bold new identity for Toro de Piedra, elevating its storytelling across English and Spanish markets. The visual language not only reinforced its premium positioning but also created a memorable and cohesive brand experience across digital and print.
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